4 Simple Ways to Increase New Camper Enrolment
Are you looking for ways to increase your camp’s registration? We’ve got just the thing for you. While camps are incredibly fun for all the parties involved, they’re also a service that needs to be marketed to increase camper enrolment and registration.
Research has shown that weather-related events pushed school further into the summer, affecting camp schedules and enrolment. You need to be sure your camp’s organized and managed in a way that tempts campers to come back the next year. Here are some techniques for increasing new camper enrolment.
Social Media
In the digital age we live in, it’s no secret that social media’s power is vital in communicating news and information. According to Forbes, social media has more than 2.4 billion internet users, and nearly 64.5 percent receive breaking news from mainstream social media platforms rather than newspapers and news channels.
Since camps are all about fun, vibrant and educational activities, you can market them on all your social accounts to make users relate and participate. Sharing personal accounts of campers who experienced a specific challenge or adventure in your camp can intrigue social media users to share that story with friends, family members or stimulate their interest in the activity.
Word-of-Mouth
You’d be surprised by how word of mouth affects camp registration and enrolment. If your past campers had a great time, make sure you email camp families after each session to tag you in their camp pictures or posts on social media or give a shout-out on community conversations. The best part? There’s no cost to bear with this simple technique.
Referral campaigns are all about your past campers’ reviews and participation, since potential campers can rely on the former’s first-hand experiences. You can also encourage referrals by offering incentives like a discount on a registration package to families who introduce new campers to your program or offer free merchandise from your camp store to returning families.
Local Advertisements
Sometimes an ad in your local newspaper is enough to create a buzz about your camp activities. If your budget allows it, purchase a half-page ad in your area’s newspaper or use local channels to air a promotional camp video on television.
Partnering with local organizations with a similar target market as yours can create exposure to your program throughout the year. You can even market your camp or sponsor activity in a town fair or school programs.
Online Lead Generation
Rather than gathering leads a month before summer camp starts, have a fixed opt-in form on your website through which visitors can subscribe to your program’s newsletter, email updates, or registration announcements.
Using a standard contact form may not appeal to users looking to sign up for alerts and minimal online contact. You can offer resources that parents will find valuable at any time of the year, making the offer visible and captivating on your webpage.
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