How to Improve Candidate Engagement During COVID-19 Pandemic
Candidate engagement involves continuously interacting with applicants during the recruitment process via email, text messages, social media platforms, and even face-to-face. If you’ve hired employees during the pandemic or are planning to start the recruitment cycle, you know that the procedure has changed dramatically since the advent of COVID-19.
In-person interviews, on-site assessments, and observational techniques are not possible during this time. Consequently, companies must employ innovative techniques to optimize the recruitment process. Luckily, HR technology can help boost candidate engagement even during this time of social distancing.
Here’s are three ways in which technology can help you keep in touch with candidates and set yourself apart from other employers:
1. Provide consistent communication
Keeping candidates in the loop is essential if you want to ensure they don’t feel like they’ve been forgotten in the process. Calling up each candidate and penciling in times for interviews and informing them of the results is costly and time-consuming. So how can you maintain a personalized touch while lowering costs?
Recruitment software can automate these workflows and ensure that candidates receive automated yet personalized communications. You can set triggers for communication based on the applicant’s actions, so emails are sent out without you doing anything. For instance, when an employee completes an online assessment, the software will automatically send a thank you email and inform the candidate that results are under review.
2. Add value to the pre-selection process
From chatbots recording personal information to pre-screen applicants to gamified assessments, there are several ways to make pre-selection more engaging. A pre-employment assessment platform will help you gauge employees on several factors and ensure increased engagement.
You can use this time to showcase the day-to-day realities of the job or your company culture to give them a better understanding of the organization. At the end of the day, the candidate will feel like they’re leaving with something useful even if they don’t qualify.
3. Collecting feedback
Using recruitment software is also an excellent way to get feedback from potential candidates about the recruitment process. This information is essential if you’re looking to improve your candidate relationship management system and enhance the candidate experience for future applicants.
By letting candidates know that their feedback is valued and asking for their opinion, it’s less likely that disgruntled applicants will leave a negative review on Glassdoor.
Try DLI-IT’s Comprehensive Recruitment Software
DLI-IT Group is the leading provider of turnkey solutions that can help your company improve employer branding and reach out to top-tier talent. Our comprehensive recruitment software helps companies effectively reduce cost-per-hire, simplify communication, and enhance engagement with candidates. The module is fully customizable and can be easily integrated with other systems for maximum efficiency.
To boost candidate engagement and lower recruitment costs, reach out to us now.